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Web Site Marketing The importance of web site marketing can not be stressed enough. Your site must be listed in the top 30 search engine listings to get it noticed. A good listing largely depends on the site's design, content, meta tags and keywords. 1% of all sites on the world-wide-web receive 90% of all the traffic, so its essential your site is search engine friendly and optimised with the correct keywords/phrases to attract your target audience. New web sites receive around 95% of their visitors from the top 13 major search engines. This figure usually goes down as the site matures and is effected by link popularity, directory listings, banners, email and other forms of advertising. After a period of around 7-9 months it's likely that over 65% of your visitors will still arrive through the major search engines, hence web site marketing and search engine optimisation should be discussed and implemented at ever level of a site's design. We use a selection of tools to achieve high ranking listings in the major search engines. Word Tracker enables us to research and select appropriate keywords and phrases for your web site thus attracting your target audience. The correct placement and implementation of selected keywords and phrases is vital to achieving high ranking listings. www.wordtracker.com InterWeb Design specialises in the promotion of UK web sites that require a national or international presence on the Internet. We will submit your web site to the major search engines and directories, including but not limited to MSN, AOL, Google, Lycos, Hotbot, AltaVista, Jeeves and Yahoo, LookSmart and Dmoz. InterWeb also provide on-going monitoring, support and quarterly reports showing your web site's search engine and directory rankings and listings. |
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